
Hayley Wicker-Bradbury
Hayley joined us in 2025, bringing over a decade of experience in individual giving and donor engagement.
As Individual Giving and Legacy Manager, Hayley leads our strategies to grow income from individual donors and legacy gifts. Her work focuses on building lasting supporter relationships through carefully crafted donor journeys, engaging multi-channel campaigns, and inspiring stewardship.
Before joining BWBF, Hayley held roles at a number of leading charities in the fields of wildlife conservation, children’s services and healthcare. She brings a proven track record of strategic planning, campaign delivery, and income growth, always rooted in supporter connection.
Hayley holds a BSc in Business and IT from Cardiff University and has built on her knowledge with a range of professional development programmes throughout her 13 plus years in the sector.
What Hayley values most about working at BWBF is the chance to make a real impact and being part of a passionate team. Outside of work, Hayley enjoys walking her dogs on the South Downs, centring herself through yoga, belting out tunes in carpool karaoke, and trips to the cinema with friends.
More of our team

Sophie Jones
Chief Executive Officer
Sophie became the CEO in March 2024. Before becoming our CEO, Sophie led the charity's service delivery team.

David Beard
Head of Technology
David joined our charity in 2011 as a volunteer. Today, he leads our technology department.

Sarah Howes-Jones
Assistant to the CEO
Sarah joined our charity in 2023. Before BWBF she worked for charities including Citizens Advice and Marie Curie.

Steven Poole
Service Delivery Manager
Steven joined our charity in 2009, bringing a lifetime of experience in supporting people with sight loss.

Jenny Cameron
Head of Communications, Marketing & Income
Jenny joined our charity in 2022 and oversees the charity's communications and income generating activities.

Simon Luget
Financial Controller
Simon has worked as a consultant for BWBF since 2019, managing the charity’s finances.

Julie Hocking
Individual Giving & Legacy Manager
Julie joined our charity in 2016. She looks after our donors and people who leave gifts in their Wills.

Beth Friend
Trusts and Foundations Manager
Beth Friend joined the team in 2025, bringing her strong experience in fundraising and strategy.

Divya Kohli
Communications & Data Assistant
Divya joined us in 2024, having previously worked in charities, journalism and teaching.

Hayley Wicker-Bradbury
Hayley joined us in 2025, bringing over a decade of experience in individual giving and donor engagement.

Suresh Kuwar
Customer Service & Technical Assistant
Suresh has been with the charity since 2014, providing technical and customer support to beneficiaries.

Kallie Taylor
Customer Service Advisor
Kallie joined BWBF in 2024. Based in the wilds of Scotland, she is our most remote team member.

Laura-Jane Sheridan
Trusts Fundraiser, Interim
Laura-Jane brings nearly two decades of specialist experience in charitable trusts and foundations fundraising.