Join our brand panel

After nearly 100 years, British Wireless for the Blind Fund (BWBF) will be getting a new name and brand.

This is a big and exciting change, and we are determined that our new brand is created responsibly, for our community and with our community. This is why we're inviting people affected by sight loss to join our brand panel and shape our future.

How to get involved

Being part of our brand panel doesn't involve travel or lots of time. You will be asked to contribute your opinions by email or on the phone. This could include:

Participating in interviews about our brand with BWBF's partners
Sharing views on designs, logos and other visuals (where your level of sight allows)
Contributing your opinions about potential new charity names
Sharing your experiences to help ensure our brand is accessible for our community

Join our brand and accessibility panel

Complete the form to express your interest in joining our panel. Please be aware that:

- Information provided about your experience of sight loss won't be saved in our database and will only be used to ensure we involve a representative sample.
- Due to our resources, we may not be able to involve everyone who enquires. We will select participants to try to get the best balance of ages and levels of sight loss.
- We will let you know if you have been selected as soon as possible.

First name *

Surname *

Your email address *

Your phone number *

Your age *

Which statement best describes your sight loss status *

I have no useful vision
I am partially sighted
I am sighted but supporting someone living with sight loss
None of these

I am happy to be contacted by BWBF and its partners in relation to the charity's brand project. *

A black and white photo of people gathered around a Bush DAC10 radio, given to BWBF in the 1950s

Why we're changing our brand

Our legacy, and your part in it, is extraordinary. It all started back in the late 1920s, when blinded war veterans turned to their BWBF braille-dial radio—or ‘wireless’—for company and comfort.

Fast forward nearly a century and, though the technology we unlock looks a bit different, what we do continues to change lives. Last year more than 5,400 people found connection, empowerment and joy through BWBF.

We know from recent research with blind and partially sighted people that access to technology, and support to use it, is more important than ever. But the community also told us that our name and brand no longer do enough to convey the power of what we do. Even just the word ‘wireless’ has lost the meaning it had for those very early recipients of our radios.

As we embark on this re-brand journey in the coming months, we shoulder huge responsibility to those who rely on our support, and those who have helped our charity over the last 100 years. That's why we are determined that this process will be driven by insight and respectful of our legacy. We want to deliver a brand that is shaped by the community we serve; while also enabling us to raise the vital funds we need to deliver our ambitions to enrich our services in the future.

A sepia historical photo of young men unloading boxes labelled BWBF off a truck.

Our history

Read more about our journey, from our helping blinded war veterans nearly 100 years ago to the present day.

Read about our history