Three new Trustees to join BWBF

Written by Jenny Cameron
Posted: 13 May 2026

Three photographs show our new Trustees Alicia Coghlan, Alex Froom and John Biggs, smiling to camera.

We’re delighted to announce that British Wireless for the Blind Fund (BWBF) will be welcoming three new Trustees this June.

Our newest Trustees will join our passionate and experienced Board to help to guide and steer our charity as we develop our richest-ever services and launch a new brand and name to carry us confidently into the future.

Alicia Coghlan is a Marketing Director at UK holiday company Cove UK and comes to her position with significant experience leading strategy, communications and growth for consumer brands. She has led brand repositioning projects, large-scale campaigns and audience growth strategies, always with a focus on connecting meaningfully and delivering real impact. Outside of work, Alicia is a mum to a teenage son who was born blind due to Leber’s Congenital Amaurosis (CRB1).

Explaining what drew her to the role, Alicia said:

Alicia Coghlan, trustee for BWBF, smiling at the camera while standing indoors in a bright modern building with large blue and white structural beams in the background. She is wearing a white blouse and has shoulder-length light brown hair with a fringe.

I’ve seen how powerful technology can be, not just in practical terms, but in building confidence, independence and connection with others and the world around my son.

BWBF’s move towards a more people-focussed service model is really exciting. It feels like a natural and important evolution and one where the charity can really make a difference.

Alex Froom has worked building digital consumer products for more than two decades, including leading the travel alert service Journey Alerts. He has driven digital strategies and software builds for brands and initiatives including the London 2012 Olympics. He has also designed and managed research and development programmes in accessible tech, including partnerships with Meta, Uber, Google and Amazon.

A passionate advocate for frictionless accessiblity, Alex said:

Alex Froom, Trustee for BWBF, smiling at the camera while standing in a workshop setting. He is wearing glasses and a pale pink shirt, with short greying hair, and a brick wall and wooden beams visible in the background.

For someone with sight loss, technology should not be an additional barrier but an invisible enabler. BWBF’s role is critical in ensuring that as the world becomes ‘digital by default’, no one is left in silence or isolation. If a system doesn’t work for everyone, it doesn’t work at all.

The long and impressive history of the charity is an amazing foundation for what comes next, and I hope my experience can add a little to that success.

John Biggs is a senior business leader with more than 45 years of experience across private and public sectors. Post-retirement, he has focused exclusively on board and non-executive roles, previously serving as Chair of the Hospice Lottery Partnership and New Leaf Support, also as Non Executive at IOSH Services Ltd. He currently mentors’ charity leaders through Charity Mentors Kent and Medway.

For John, the role of Trustee came at just the right time. He explained:

John Biggs, Trustee for BWBF, smiling while standing indoors in front of white shelving units. He is wearing a pale pink shirt with a dark patterned tie. Framed artwork and family photographs can be seen in the background.

Having worked in the technology sector for over 45 years, I could see some immediate synergy. My background in leading boards, change management, business development and diversification all seemed to fit with the ambitions of BWBF.

I have been looking to work with a national charity and the fact that BWBF is going through a transformation is very exciting.

Alicia, Alex and John join a dedicated Board at an exciting time of transformation for our small charity.

Welcoming our newest Trustees, Sophie Jones, Chief Executive, said:

We are delighted to find such experienced and passionate new Trustees who can bring so much to our incredible Board. Their talent, experience and enthusiasm for what we do is just brilliant.

Our small charity is on the cusp of a big transformation. Over the coming months we will launch new, richer, people-led services, and a brand that truly conveys the magic of what we do. We are so incredibly grateful to both our new and existing Trustees for their giving up their time to work alongside us and ensure our transformation truly does our community, founders and supporters proud.