Our strategy & vision
In 2024 we launched a new transformation strategy. Our vision for the future is to be the ‘go to’ organisation for all things audio for people living with sight loss.
By building a deep-seated understanding of the audio needs of people living with sight loss, and by working in partnership with others, we will ensure we are getting the right support to those who need us.
Throughout this period of transformation, our mission, vision and values continue to drive everything we do.
Our purpose
Our mission
To provide audio solutions, services and support that enhance the lives of people living with sight loss.
Our vision
To be the ‘go to’ organisation for innovative, inclusive and trustworthy audio solutions and services.
Our values
Inclusivity - We value our differences and believe everyone should be represented.
Empathy - We care about connecting people with their communities and the wider world.
Innovation - We adapt our solutions and services based on what our beneficiaries tell us.
Integrity - We act with integrity and compassion, drawn from our years of experience.
Support - We work with our supporters, partners and beneficiaries to help in any way we can.
Ambition - We are determined to do more for people living with sight loss.
Our transformation strategy
In 2024 we launched a new three-year transformation strategy for BWBF. This new strategy is all about bringing us closer to the community of people living with sight loss who we exist to support so that they are at the heart of all we do.
I'm incredibly excited about our new strategy. It is vital that we understand our community and build our service to meet their needs. The word 'transformation' represents our desire to evolve and innovate, so that we can have a greater impact for those we exist to serve. Together with our partners and supporters, we know that we can achieve our vision to become the 'go-to place' for all things audio for people living with sight loss.
Sophie Jones, Chief Executive Officer
How will we achieve our strategy
Our strategy focuses on building insight, working with others, and building new support and funding to help us achieve our goals. We will do this by:
Understanding the audio needs of people with sight loss
We will conduct our largest ever study of the audio needs of people living with sight loss. This research will help us gain a deep-seated understanding of the experience of people living with sight loss when accessing audio content. We will explore the frustrations and barriers people of different ages and with different digital skills face when accessing audio. We will then tailor our service and develop new ways of working to address those challenges.
Creating new partnerships
We will join forces with other organisations who share our values, who work closely with people with sight loss, or who have the skills to help our audiences. This includes charities, care homes, technology companies and more. By forging new partnerships we will strengthen the service we can offer, and extend our reach among people living with sight loss.
Mobilising support for our cause
We will work to create a compelling case for support to attract new funders and partners who can offer help in kind. We will be evidence and insight led in all we do and evaluate the success of all our projects. This will ensure that supporters know exactly how their donation is making a real difference to people's lives.
Our targets for 2025
Over the next year, we intend to help more people than ever living with sight loss. We will offer greater choice and specially-selected devices for children and young people.
The number of devices we expect to give to people living with sight loss over the next year
The number of audio devices we will offer - our biggest-ever range serving a wider audience than ever
Thomas & Yvonne's story
Yvonne’s father Thomas started to lose his sight in old age, due to macular degeneration. His easy-to-use radio from BWBF has brought independence and a new sense of pleasure in life.
Laura & Daphne's story
Thanks to devices like her free Alexa Echo Show device from BWBF, Laura’s daughter won’t face some of the challenges that she did growing up.
Jason's story
Jason has never seen due to a life-changing error in the hospital when he was born. BWBF’s apps have helped him bond with his young daughters and follow his passion for sport.
Our impact
Read more about how we have unlocked a world of audio content for people living with sight loss over the last year.
Read more