Jack’s is a new brand and format, part of the Tesco family, inspired by Tesco’s heritage and 100 years of delivering great value to Britain’s shoppers.
British Wireless for the Blind Fund
Launched in 1928, we provide the equipment on a free loan to those who are unable to afford specially adapted audio equipment. We help improve the daily lives of the visually impaired. For people with sight loss, life becomes a challenge; not just the difficulty of getting out and about, but also the everyday tasks that we take for granted – like turning on the radio in the morning to listen to the news. We offer a range of devices – digital radios, CD players, internet radio, memory stick player and even a speaking tablet. Easy to use gadgets are vital to someone who cannot see – they provide news, information and entertainment but also, more importantly, companionship and a friendly voice. It’s much more than just a radio. Working alongside a network of local agents, including blind societies and local authority sensory teams to enable us to provide our service all throughout the UK. We, want to always be able to say “yes” to those in need and we aim to continue to provide accessible radio and audio to them all.
Due to ongoing concerns for recipient safety due to the pandemic we provided support through our remote BWBF Connect service. This enables the recipient to receive a device via a doorstep delivery. They then receive a phone call from a member of our team who can talk them through the set up and answer any questions they may have, ensuring that they get full use of the equipment.
Steven Poole Regional Development Manager for BWBF said, “This is great news for our beneficiaries in Walton, Liverpool North & Edge Hill, who need a radio to help them feel less isolated and to stay connected. This will make a great difference to the lives of the people who need our help and support.”