Sam Ralfe
Volunteer and Projects Coordinator
Sam joined the charity in 2026 and coordinates the charity's volunteer-led projects and partnerships.
Sam brings both extensive professional expertise and lived experience of sight loss to her role, helping to ensure the charity’s work is shaped by real understanding of the challenges people face.
As Volunteer and Projects Coordinator, Sam supports the development of volunteer-led services, works closely with volunteers, and helps build connections with individuals, organisations and communities. She also contributes to projects that improve access to technology, support and information, with a strong focus on accessibility and inclusion.
With over 15 years’ experience in the sight loss sector, Sam has supported children, young people and families across advocacy, support and accessibility-focused roles. She has developed awareness sessions and accessible resources, helping to improve understanding and create more inclusive environments.
Sam is known for her strong communication, relationship-building and ability to deliver practical, person-centred support. “I’m passionate about making sure support is shaped by real lived experience as well as professional understanding.”
Outside of work, Sam enjoys creating social media content to raise awareness of sight loss and accessibility, as well as enjoying writing and spending time with her family and animals.
More of our team
Sophie Jones
Chief Executive Officer
Sophie became the CEO in March 2024. Before becoming our CEO, Sophie led the charity's service delivery team.
Steven Poole
Service Delivery Manager
Steven joined our charity in 2009, bringing a lifetime of experience in supporting people with sight loss.
Jenny Cameron
Head of Communications, Marketing & Income
Jenny joined our charity in 2022 and oversees the charity's communications and income generating activities.
Simon Luget
Financial Controller
Simon has worked with BWBF since 2019, managing the charity’s finances.
Alison Bates
Project Manager
Alison leads delivery of new tech support services and confidence building for people living with sight loss.
Lauren Prosser
Assistant to the CEO
Lauren joined our charity in 2025. She has a specialism in governance and provides executive assistance to our CEO, Sophie.
Beth Friend
Trusts and Foundations Manager
Beth Friend joined the team in 2025, bringing her strong experience in fundraising and strategy.
Divya Kohli
Communications Officer
Divya joined us in 2024, having previously worked in charities, journalism and teaching.
Hayley Wicker-Bradbury
Individual Giving & Legacy Manager
Hayley joined us in 2025, bringing over a decade of experience in individual giving and donor engagement.
Sam Ralfe
Volunteer and Projects Coordinator
Sam joined the charity in 2026 and coordinates the charity's volunteer-led projects and partnerships.
Suresh Kuwar
Customer Service & Technical Assistant
Suresh has been with the charity since 2014, providing technical and customer support to beneficiaries.
Adam Venson
Customer Service Administrator
Adam is the first point of contact for enquiries and processing referrals for people living with sight loss.
Laura-Jane Sheridan
Trusts Fundraiser, Interim
Laura-Jane brings nearly two decades of specialist experience in charitable trusts and foundations fundraising.